A luxury villa launch in North Bengaluru. We built the corporate and project brand across web, mobile and film, designed a digital experience for the marketing office, and ran performance marketing to generate leads — as one accountable team.
Neighbourhood Estates needed corporate and project branding across web, mobile and film, a digital experience for their marketing office, and performance marketing to generate leads — without piecing it together across three different vendors.
We delivered all three under one consistent brand voice and a single point of contact, so the film, the marketing office, and the ads all said the same thing about the project.
The challenge
Corporate and project branding, an on-site digital experience, and performance marketing usually sit with three different vendors — and the brand tends to drift a little by the time it reaches a buyer.
Neighbourhood Estates needed all three to say the same thing, with one team accountable for all of it.
The approach
We built the corporate and project brand across web, mobile and film, then carried that same brand into a digital experience at the marketing office — including a digital twin buyers can walk through and query on their own.
Performance marketing ran on the same messaging, so leads arrived already understanding the project — because the story was consistent everywhere they encountered it.
What changed
Dwell time at the marketing office increased — visitors spend longer with a space built to hold their attention.
No other project in the vicinity offers this kind of experience, lifting Neighbourhood Estates' brand standing in the market.
The digital twin answers most project questions on its own, cutting the volume of repetitive queries reaching the sales team.
What we did
Tell us about the site, the segment, and the steel that's going up. We'll come back in 48 hours with a way in.
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